Glossary of Terms in Mass Media

The following terms utilized in the school mass media study are defined operationally:

Mass media may refer to the instruments accessed by the students of the University of the Visayas-Minglanilla Campus in making contact with someone for the sake of acquiring or disseminating information. It could be in the simplest form like the books to the most complicated ones like the computer-generated equipment. These sorts of instruments expressed various degrees of influence to the students, commencing with less to the most critical stage, thereby, presenting themselves as a threat to the society’s moral conduct.

Mass media-disoriented respondents are the group of students of the University of the Visayas-Minglanilla Campus, aged 11.75 – 12.75 years old, who were the respondents of this study. They were not exposed and/or exposed to only limited media. They have no orientation to the modern media that they tend to pattern their lives based on the dictates of their own judgment of what is wrong or what is right—has something to do as the elders of the society who would accept and appreciate. These sorts of respondents tend to show a zero degree of influence of mass media as shown also in their answers to the test that was entirely conducted.

Mass media-less oriented respondents are the group of students of the University of the Visayas-Minglanilla Campus, aged 12.75 – 14.25 years old, who were the respondents of this study. They were exposed but not well-acquainted with the different forms of mass media. Their orientation to the different mass media seemed not to be always dominant in their actions and to be revealed in their reactions to the tests given to the respondents in diverse situations.

Mass media-oriented respondents are the group of students of the University of the Visayas-Minglanilla Campus, aged 14.25 – 16.5 years old, who were the respondents of this study. They were exposed and well-acquainted with the different forms of mass media. The orientation that they have from the media was explicitly revealed by their reactions to the tests given which could tell the high degree of influence that the media have really affected their lives.

Moral recovery may refer to the process by which the deteriorating moral standards of students of the University of the Visayas-Minglanilla Campus; besides, subject to this study is being assessed for the purpose of rehabilitating with the application of the most appropriate strategy for its recovery. It is for this reason that the morale of the faculty and school administrators will continue boosting and continue teaching the students in order to produce morally upright individuals, and they are competent enough to face the morally deteriorated society. This will be done through the inculcation of values education in every subject matter in which the students are expected to acquire and appreciate the value of the Filipino cultural-traditional heritage, thus developing a sense of vigilance and having the necessary attitude towards the mass media.

Posttest refers to the test given to the respondents classified as being mass media-oriented, less oriented and disoriented. This test was composed of questions intended for the whole sample group in order to determine on what the actions are motivated by each other after a certain situation is manifested in the whole study of mass media. The results of this test would determine the degree and rate of difference among the representative samples, as well as the necessary actions to aid the campaign on mass media education inside the University of the Visayas-Minglanilla Campus.

Pretest refers to the test given to the respondents of the University of the Visayas-Minglanilla Campus after the acquisitions of data from the school’s guidance counselor. The result of the test would serve as the basis for the classification of the respondents and would determine what sort of questions would be asked later, applicable to all the respondents.

Quasi-experimental method refers to the type of method in an experimental research where the researchers employed only in a single set of subjects from the University of the Visayas-Minglanilla Campus, High School Department, as the respondents of the research. The experiment was also conducted inside the school campus in a definite time frame for the posttest and the pretest by the different respondents classified as mass media-oriented, less oriented and disoriented respondents.

Researcher-made-instrument refers to the instrument prepared by the researchers of this study as the medium for acquiring the necessary information. The acquisitions of acts were dealt with…using the researchers’ own initiatives through the implementation of suitably designed instruments.